Spotify has announced a March 8 date for its second Stream On event, which begs the question: will we get an update on Spotify HiFi?
In February 2021, Spotify hosted its inaugural Stream On live stream to share company announcements with the world. While that included new exclusive podcasts and the company’s presence in new markets, the biggest announcement was undoubtedly Spotify HiFi. So will Spotify’s 2023 Stream On address the fact that the lossless audio service still hasn’t launched? The companies event announcement message (opens in new tab) doesn’t say much. In fact, it doesn’t actually mention HiFi at all, instead stating that this year’s Stream On will build on tools, features and programming for creators using the platform for music, podcasts or audiobooks.
The message reads: “At Stream On, we’ll be sharing how Spotify is unlocking new opportunities for more creators than ever before, helping them better connect with and build a truly global audience. We’ll also be sharing the latest advances and tools to help more creators engage. map their paths to success, get discovered by new audiences, build an engaged community and connect with fans around the world.”
Those eagerly anticipating Spotify HiFi should then perhaps prepare for a disappointment in March, unless, of course, the lossless service appears before then. As always, fingers crossed.
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