Apparently unable to wait for its own CES press conference on Wednesday, LG has announced its 2023 OLED TV range. As expected, there are new A3, B3, C3, G3 and Z3 models to replace the 2022 A2, B2, C2, G2 and Z2.
The A3, B3 and C3 are, at least on paper, quite similar to the models they replace (we’ll be publishing a full review very soon), but the G3 looks to be a pretty big step forward for OLED TVs in general.
LG claims the new G3 can get 70% brighter than ‘traditional’ OLEDs like the B3, which we believe is roughly equivalent to the 2021 C1. Unfortunately, LG doesn’t offer the more useful brightness comparison between last year’s G3 and G2, but both Forbes (opens in new tab) and Flat panelsHD (opens in new tab) stating that the new G3 could be able to reach peak brightness north of 2000 nits in Vivid picture mode.
Even the more conservative 1500 nit figure that you’re likely to take advantage of on a regular basis would be a huge improvement over last year’s G2, which has been measured to run at around 1000 nits under similar conditions.
So how did LG achieve this? Again, LG won’t say, but according to Forbes, it’s thanks to the new Micro Lens Array (MLA) technology. As the name suggests, MLA has a layer of tiny lenses that better focus the light from the panel’s OLEDs, resulting in a brighter image for the viewer.
Will the increase in brightness in the real world really be as great as it appears on paper? And are there any downsides if so? We’ll have to wait until we can get a sample into our test labs before we know for sure, but one bit of good news is that rumors suggest the G3 won’t be significantly more expensive than the G2 at launch. . Confirmation of that as soon as we have it, and stay tuned for more details on LG’s full 2023 TV range.
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