European Superliga project still very much alive, says CEO of A22

The project to create a European Super League is still very much alive, Bernd Reichart, the CEO of A22 Sports Management, a company set up to sponsor and help set up the breakaway football league, said Friday.

On Thursday, football governing bodies UEFA and FIFA won the support of an adviser to the European Supreme Court in a case brought by supporters of the European Super League who want to challenge their monopoly on tournaments. The ESL collapsed less than 48 hours after its 2021 launch.

Founders Manchester United, Liverpool, Manchester City, Chelsea, Tottenham Hotspur, Arsenal, AC Milan, Inter Milan and Atletico Madrid withdrew following an outcry from fans, governments, football governing bodies, players and other clubs. This left only Real Madrid, Barcelona and Juventus for the project.

“The Super League is far from dead,” A22 CEO Bernd Reichart told an event in Madrid on Friday, adding that there was interest from European clubs and expected the final decision to be made in the spring.

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He also argued that the project was not about having an elite league, saying that the organizers were in talks with all clubs who see their growth ambitions limited by the existing European tournaments.

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