Argentina-Mexico World Cup Spanish TV attracts 8.9 million American viewers

Argentina’s 2-0 victory over Mexico was the most-watched Spanish-language group stage broadcast in U.S. history, drawing 8.9 million viewers on Telemundo television and the Telemundo and Peacock streaming services.

The game, which started at 2pm EST on Saturday, topped the previous group stage draw of 5.7 million in Brazil’s 2-0 victory over Serbia, kicking off at 2pm EST on November 24. The overall Hispanic record in the US is 9.2 million. televised for the Netherlands’ 2-1 victory over Mexico in a round of 16 game on June 29, 2014, a Sunday game that started at noon EDT.

The Argentina-Mexico match set a record 2.08 million viewers of the streams on Telemundo and Peacock, surpassing the 1.35 million for Mexico’s 0-0 draw against Poland on Tuesday, the networks said.

Telemundo and Peacock are part of NBC Universal, which is owned by Comcast Corp. Fox has American English-language television rights.

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