A new maker of high-end OLED TVs is coming to Europe. Chinese brand Konka is bringing its TVs to these shores to compete with Sony, Panasonic, LG, Philips, Samsung and the other makers of the best OLED TVs out there.
Konka launches 55 and 65-inch OLED TVs in Europe. It works with an unnamed OEM (original equipment manufacturer).
Chinese brands have flooded the smartphone market in recent years, offering high-end specs at very competitive prices. But Konka takes a different approach. It claims it has “no desire to compete on price with competitors”, which would suggest its TVs will be priced similarly to those of household names.
It may be a relative unknown in Europe, but Konka is a big player in its native China. In addition to making TVs, the parent company (the Konka Group) produces digital signage, refrigerators and other kitchen appliances.
The 812 series TV (pictured) uses an OLED screen from LG Display.
There are no details on where in Europe Konka’s OLED TVs will be sold, nor how much they will cost. But with the big guns like LG and Samsung unveiling their new TVs at CES this week, Konka will have to put up a fight if it wants to gain a foothold in the premium TV market.
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